![]() In response to this new trend, YouTube introduced YouTube Shorts. ![]() How often you should share content on these social channels etcįor example, there’s been a growing appetite for short-form videos on social platforms like TikTok and Instagram Reels.Īccording to eMarketer, over 75% of US adults spend an average of two hours viewing short-form videos daily.The type of videos that will appeal to your audiences.What social media channels you should use.In addition, these insights (trends and changing tastes) can provide helpful information to support other marketing decisions, such as: Hence, they can help inform your overall marketing strategy. YouTube search trends reflect customer intent and behavior. YouTube algorithms capture this information from more than 2 billion users worldwide, making it an invaluable source of insight into consumer interests, preferences, intent, and behavior. One of the ways customers communicate the things that interest them is through YouTube search queries, likes, dislikes, Not Interested, and survey feedback. īut how do you know what interests your YouTube audiences? These rapid changes mean YouTube marketers must understand what viewers want and try to deliver content that can answer their needs. ![]() Leveraging YouTube TrendsĪs viewers embrace emerging trends, their behavior is changing fast. While the trending page gives insight on the kind of content users are looking consume, you should have an eye out for platform updates and changes to discover evolving formats and usage trends. In addition, the YouTube Trending page is where users and creators alike can identify and understand trends across the YouTube platform.īut YouTube trends are not only related to the trending page. The YouTube Trending page showcases popular videos in real-time and offers tabs for specific categories such as Now (what is trending currently), Music (what is trending in the Music on YouTube), Gaming, and Movies. This means that YouTube content creators and users can access a daily resource of metrics (what’s trending) to gain insight into what’s going on within the world of video consumption on the web. The YouTube Trending page regularly showcases the latest trending videos on YouTube based on your geographical location. YouTube video creators can improve their marketing by zeroing in on the latest fads. Trending is a word used to describe what’s currently popular with the users of any particular platform – and YouTube trends are not any different. Particularly on social networks like Twitter and LinkedIn. No doubt you have been exposed to or heard the term “trending” in relation to social media networks. We will show you how to leverage valuable insights from YouTube trends to make videos your audiences love to watch and boost visibility for your business. ![]() Not only that, you’d have to align your content to meet their ever-changing needs.īut how do you monitor these YouTube trends and use them to your advantage? That’s what this article is all about. Viewers have access to more videos than ever before, so if you want your content to stand out, it’s important to monitor YouTube trends to know your audience’s interests. ![]()
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